WHAT ARE YOU 
DOING? 





THIS MAN Is SIMPLY 
| “HOLDING HIS: OWN” | 





Be ye not greedy of the cream 
thy neighbor has, hustle around 
and get thee a heifer of thine own. 


LETS TALK IT OVER 














Proprreror— Understand, sir, I don’t 
want you—you are discharged.” 

Crrrk— “Well, well, that’s all right, 
but don’t let’s be hasty about it, let’s talk it 
Overs 


a 
" 


Simply Holdings Their Own 


Their destination was Brown’s Corners. 

They had been driving for an hour but did 
“not seem to be any nearer their objective 
point than when they started. Meeting a 
man’ who looked to be a native, they asked 
how far it was to Brown’s Corners. 

‘Just six miles up the road,’ replied the 
farmer. 

After driving another full hour, they ac- 
costed another farmer who was driving leis- 
urely in the opposite direction and asked him 
the same question. ‘‘Just six miles,’’ was 
the reply, ‘‘you’re headed right for it.’’ 

After another half hour’s pull over the 
hot and dusty roads, they drew up to a field 
where an old man was plowing, and one of 
the travelers yelled, “‘Uncle, how long have 
you lived around here?’’ 

‘*Well, a trifle less than sixty years,’’ 
answered the farmer. 

“That being the case, you ought to be 
right well acquainted with folks and things 
in this section; can you tell us how far it is to 
Brown’s Corners?” ““You bet I can, that’s 
where I do my tradin’, it’s just six miles up 
the road.*’ They jogged along in silence for 
a few minutes, finally one of the travelers 
heaved a sigh and said: “‘Well, Bill, thank 
God, we’re holding our own, anyway.’”’ 


3 


Any 

Business Man 

Who Simply Tries to 
“Hold His Own” — 


Will find out sooner or later, and sooner rather 

. ee . 
than later, that he simply hasn’t any Own’’ 
to hold. 


We 
Either Go Ahead 
or Slip Back 


You want to go ahead. You want to be 


a leader. We can help you. 


LET’S TALK IT OVER 


4 


Madison Square Garden Is Illu- 
minated With Humphrey 
Inverted Arc Lamps 


Inverted Are 
3-Burner 


With 
ating 


more 


The Humphrey Inverted Gas Arc 





i 
Fi 
; 
; 
i 


Look at the Lamp 
Observe the Light 


Now We Will Tell 
You About the 
Cost 


Humphrey 3-Burner In- 
verted Arc Lamp con- 
sumes 11 feet of gas per 
hour. With gas at 80 
cents the expense of op- 
erating is 9-10 cents per 


hour. 


gas at $1.00 the oper- 
expense is only a trifle 


than one cent an hour. 


Lamp Is the Sun’s Only 


Competitor 


5 


Couldn’t Fuss Around Her 
in the Dark 


A lady, an old maid lady, entered a den- 
tist’s office one dark November day, seated 
herself in the operating chair, pointed to an 
aching molar and allowed she would have it 
*‘vanked.’’ 

‘Do you wish gas?’ the dentist sooth- 
ingly asked. 

**You can bet every dollar you’ve got I 
want gas, young man. You don’t suppose 
for a minute that I am going to let you fuss 
around me in the dark, do you?’’ 


You Lose Money Fussing 
Around With a Poor 
Lisht 


A well lighted store draws customers, a 
well lighted factory increases the output and 
reduces the overhead charges. 


The *‘Humphrey Inverted” 
Turns the Trick 


6 


To Imitate Is to Compliment 
the Original 


The‘ ‘Humphrey”’ 


Inverted Arc Lamp 
has many imitators 
but no competitors. 
The ‘‘Humphrey’’ 
5 Burner Inverted 
Are consumes 16 ft. 
of gas per hour. 
With gas at 80 cents 
it costs only 1} cents 
per hour to operate. 
With $1.00 gas the 
cost per hour is only 
a trifle over 1} cents 
per hour. 


The User 


Knows 






eons tts 5 7te 


He is disinterested, | 
he will tell you the 
**Humphrey” 
furnishes the best 
and cheapest artifi- 
cial light on earth. 
Appearances count Ange ore 
for something. The 
ee . . 

Humphrey’’ is the 

6< 29 

the most ‘classy’? lamp made. 


£7 ecccecn ences: soe SESSA SETA ISI OSES T 


aad 


7 


We Follow the Lisht 


YOU turn up a well lighted street. YOU 
turn into a well lighted store. YOU turn 
out more goods from a well lighted factory. 

Think it over. 





Our Fathers Used Candles 
for Light 


WE 
MUST 
PROGRESS 





Their Sons Use the 


To stand still is to be Gas Are Light 


; 

f 

7 

: 

f 

z 

“Humphrey” i 

: i 
run over in the dark. ( 


More Lisht—Better Light—That’s 
the **‘Humphrey”’ 


8 


There Is Nothing New Excepting the Things 
We Have Forgotten 


Just As Well 

A Scotsman went to a dentist with a toothache. 
The dentist told him he would only get relief by 
having it out. 

‘*Then I must hae gas,’” said the Scotsman. 

While the dentist was getting it ready the Scot 
began to count his money. 

The dentist said, somewhat testily, ‘‘You need 
not pay until the tooth is out.”’ 

**T ken that,’’ said the Scotsman, ‘**but as ye’re 
aboot to mak’ me unconscious I jist want to see hoo 
Distance 

A Steady Flow 

A truly eloquent parson had been preaching for 
an hour or so on the immortality of the soul. 

**T looked at the mountains,’” he declaimed, 

‘and could not help thinking, ‘Beautiful as you are, 
you will be destroyed, while my soul will not.’ I 
gazed upon the ocean and cried, ‘Mighty as you are 
you will eventually dry up, but not I!’ ” 


Not So Dry 
“Pa, how many is two bushels of corn, plus six 
bushels of corn, plus nine bushels of corn?’’ 
“TI dunno. Ask the teacher if he can’t give 
you yer lessons in quarts. ”” 
The Answer 
**What’s the purpose of that freak bill you’ve 
introduced?”’ 

‘*Nothing simpler,’’ replied the Western legis- 
lator. **You read about the bill in the papers, didn’t 
you?’ 

Se Viegas 

**And heard many people discussing it?”’ 
pe lecideas 

‘*Well, that’s the answer.’ 


9 


Prominent New York Firms After Due 
Trial and Strict Examination 
Order the *‘Humphrey’’ 


The General Gas Light Co., 
New York. 
Gentlemen: 

After an exhaustive test beginning Nov. 13, 
1908, in competition with other lamps we have decided 
that your lamp gives the best illumination and we 
hereby confirm our verbal order for 28 of these. 

Very truly, 
JOHN DANIELL SONS & SONS 
Importers of Silks, Laces, ‘etc., 
New York City. 


General Gas Light Co., 
Gentlemen: Kindly install in our premises 30 
5 Light and 16 3 Light Humphrey Inverted Arc 
Lamps, same as the one we now have; it is giving 
entire satisfaction and we are more than pleased. 
Respectfully yours, 
T. BAUMANN & BRO., 
Furniture, Carpets, etc., 
Third Ave., New York City. 


General Gas Light Co., 
New York City. 
Dear Sirs: 

As per verbal agreement with your Mr. Nash 
you may install six (6) Humphrey Gas Ares in our 
store at 22 East 42nd Street same as you installed 
in our stores at 63 EK. 8th Street and 1939 Broadway. 
The Gas Arcs in these two stores have given satis- 
faction in every particular. 

Very truly yours, 
HARTFORD LUNCH CO., 
1931 Broadway, New York City: 


10 


Where to Find the 


HUMPHREY GAS ARC 
LAMPS 


General Gas Light Company, 
No. 46 West Broadway, 
No. 268 West 135th Street, 
New York City. 


The Brooklyn Union Gas Company, 
(Appliance Department), 
130 Atlantic Ave., 
Brooklyn. 


The Public Service Gas Company, 
Jersey City and Newark. 


Humphrey Gas Are Lamps may also be 
obtained of nearly Every Gas 
Company in the World. 


Factories at Kalamazoo, Mich., and Camden, N. J. 


11 


You Want More Light 


You Want Less Expensive Lisht 


Install the 


HUMPHREY INVERTED 
GAS ARG LAMPS 


And these three things will be yours, just 
as surely as nine times four 
are thirty-six 


READ THE LETTERS FROM 
NEW YORK CITY 
USERS 





Bee ae 


“at WILL PAY YOU TO SEE OUR. ; i: 


SHOW ROOM . 


hae Lishting C. 0. 


“TRL North Thirteenth St. i a 


PHILADELPHIA 


‘Suiuine AGENTS. ue 


eg KOR 


(CeLEBRaTeD: 


HUMPHREY ARGS 


a é Spocial Lamps for 
<* HALLS 
STORES 
FACTORIES | 7 
WAREHOUSES — 
SHOW. WINDOWS 
| STREET LIGHTIN ex 
OUR MOTTO — ) 


i Maxima Lisht--Minimum Cost i N 


Try Our Maintenance Service | 


AS ARs or Feet 
A eA 


